There's going to be infinite Internet.

Fruitful is a new startup that helps people digest the internet.

At Fruitful, we're excited to build tools that help people and teams understand an internet where there's infinite code and content. What happens after 'vibe coding', and 'AI slop'? How overwhelming will it be? How will we make sense of it all?

Some of our early users are using Fruitful to understand websites that are either very large or changing very quickly. Other users keep track of a lot of different websites.

Team Fruitful

Our team went to UCL, Oxford or Cambridge. Everyone joined Fruitful to build software that helps humans tackle an internet of infinite code and content. None of us want the world to end up like the plot of Wall-E.

Based in Kings Cross, London.

We're working from between the offices of OpenAI, Anthropic, Google DeepMind (whose products we use) and the art universities of UAL, Cortauld and Slade (if you see an illustration at Fruitful, it's from a creative student there!).

If you love building or selling software and Fruitful sounds interesting, we're actively looking for talented people to join the team - and it's never too early to reach out.